We see hormonal changes as a leading cause for this normal phenomenon.
It is important to understand that for most women, hair loss is not an expression of illness, but a normal genetic trait that is part of the aging process. Just as skin breaks down over years, hair works the same.
This is why we believe early preventative maintenance should be part of any well rounded beauty regimen. Women also see increased shedding which involves hormonal increases of cortisol which can speed up hair loss.
This phenomenon is known as Telogen Effluvium, and with the right combination of products proactive and reactive treatment can be accomplished.